The short version
GEO (generative engine optimization) is the work that helps AI tools like ChatGPT, Gemini and Perplexity use your website when they answer questions.
What it isn't
It isn't a trick to make AI say your name. Nobody can promise that. AI answers change from one run to the next.
What actually helps
Let AI crawlers in. Put your text in the HTML. Say clearly who you are, what you do, where, and how to contact you, including in structured data. Keep the basics of SEO right: titles, headings, a sitemap.
How to measure it honestly
Ask the same question many times and report how often you appear, with the date and sample size. A single screenshot proves nothing.
Check your own site now
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