Terms

Draft for legal review. This text is not final and may change before GEO Guru launches. Values in square brackets are still to be filled in.

This agreement

These terms are an agreement between you and [Doodle legal entity name], [registered address] (“we”), for the use of GEO Guru at getgeoguru.com and its WordPress plugin, browser extension and AI assistant apps. By using GEO Guru you agree to them, to the acceptable use policy and to the refund policy. Our privacy policy explains how we handle personal data. If you use GEO Guru for a business or for clients, you confirm you may accept these terms for them.

What GEO Guru does

• The free check reads a public website the way a search engine does and reports what may stop it showing up in Google and in AI answers, with a fix quote for each problem: who can fix it, how long it takes, and the effect to expect (High, Medium or Low, with the reason).
• Accounts save websites, keep their reports and run regular check-ups. Your first website is free; each further website needs a $5 site pass, or the Unlimited plan.
• Fixes by our team. You can order fixes for the problems in a report. Our team fixes them by hand on your website; nothing on your website is changed automatically. Or keep the report and fix things yourself or with anyone you like.

Features marked “Coming soon” are not part of any plan until they launch. We may improve or change features; if a change takes away something you pay for, we will tell you first and you may cancel.

Accounts and teams

• You sign in with a one-time email code or with Google. Keep access to your email safe: anyone who can read it can sign in as you.
• Give a real email address. One person, one sign-in; teammates use their own.
• The account owner handles billing, the team and deleting the account. Members can do everything else. The owner is responsible for what the team does in the account.
• You can delete your account from Settings at any time; an active paid plan is cancelled first.

Websites you check and connect

• Check only websites you own, manage, or have a real reason to look at as a customer, agency or adviser. Deep checks and fixes are only for websites you have verified you control.
• Our crawler obeys robots.txt and reads public pages only. A website that blocks us is not checked.
• If you order fixes for a website, you confirm you have the right to have it changed.

Fixes by our team

• How it works. You choose the fixes and pay. We then hold a short kickoff meeting with you to agree the work and how we get access to your website. We do only the work in your order.
• Access. Give us access in the way agreed at the kickoff meeting, ideally a separate login for our team that you can remove afterwards. Never send passwords by email or through a form. We use access only for your order, and you should remove it when we’re done.
• Timing. Quick fixes are usually done within 1 working day, standard fixes within 2 and content within 3, counted from the kickoff meeting and from the day we have working access. Developer work follows its quote.
• Content we write (for example text that explains what you do) is based on details you give us; you approve it before it goes live, and it is yours.
• Checked when done. When the order is finished we check your website again. If a paid fix still shows as a problem, you get that fix’s price back (see the refund policy).
• Backups. We take care, but websites differ: keep a recent backup before we start. You stay responsible for your website and its content; later changes by you or others can undo a fix.

Prices, payment and refunds

• Free: your first website, with its full report and the free check-ups. Site pass: $5 once per further website, with its full report and re-checks for 30 days. Unlimited: $49 a month, unlimited websites and re-checks while it lasts. Fixes: the price shown for each fix, or a firm quote for developer work.
• Payments are processed by Stripe. We never see or store your card number. Prices are in US dollars and shown before you pay; any sales tax or VAT is shown at checkout.
• Unlimited renews every month until cancelled. You can cancel at any time from the billing page and keep it until the end of the month you paid for. If a renewal payment fails, Unlimited stays during Stripe’s retry period, then ends.
• Refunds: a paid fix that isn’t fixed is refunded; a fix order cancelled before work starts is refunded in full; your first Unlimited payment is refunded if you ask within 14 days. Details in the refund policy.
• If we change a price, it never affects an order you have already paid, and we tell Unlimited subscribers at least 30 days before it applies to their next renewal.

What we don’t promise

Nobody can guarantee rankings, traffic or mentions in AI answers, and we don’t. Google and AI companies decide what they show, and AI answers change from one run to the next. We remove what stops search engines and AI tools from reaching, reading and trusting your site, and we tell you the effect to expect from each fix, with the reason. Our score shows how many of our checks a page passes, with the method and date; it is not a Google ranking. GEO Guru checks image alt text as a search issue; it does not make a website accessible or compliant with any accessibility law.

Apart from what these terms say, GEO Guru is provided “as is”, to the extent the law allows.

Fair use

Follow the acceptable use policy. In short: no attacking or overloading websites, no getting around limits, no reselling the free check, no checking sites to harass anyone. Daily limits apply to checks and are shown in the product.

Your content and ours

• Your website, your business details, and the fixes and content we add to your site are yours. You let us use them only to run GEO Guru for you.
• Reports, the software, the GEO Guru name and logo are ours (GEO Guru™). You may share your reports and use them for your own and your clients’ websites.
• If you send us feedback, we may use it without owing you anything.

Plugin, extension and assistant apps

When they are available, the WordPress plugin (free, GPL version 2 or later), the browser extension and the AI assistant apps run the same check with the same limits as the website; nothing is sold inside them. The app stores, WordPress.org and AI companies have their own terms for their platforms.

Suspension and ending

We may suspend an account that breaks these terms or the acceptable use policy, or puts other people or the service at risk. While an account is suspended, its owner can’t sign in, check-ups pause, and teammates can still see the account but can’t change anything. Where we can, we tell you why first and give you a chance to fix it. Fixes already made stay on your website either way. If we stop offering GEO Guru, we will give at least 60 days’ notice, finish or refund paid fix orders, and refund any period you paid for and can’t use.

Liability

To the extent the law allows, we are not liable for lost profits, lost revenue, lost data or indirect damages, and our total liability for any claim is limited to what you paid us in the 12 months before it (or $100 if you use only the free service). Nothing in these terms limits liability that can’t be limited by law, or your rights as a consumer where you live.

Law and disputes

These terms are governed by [governing law]. Before going to court, write to us and we will try to settle it with you in good faith. If you are a consumer, you keep the protection of the mandatory laws of the country where you live.

Changes and contact

If we change these terms in a way that matters, we’ll post the new version here and email account holders at least 30 days before it applies. Questions: support@getgeoguru.com.